Develop equities that can help individuals adapt to life in this hypothetical future scenario: Mars has just been announced as the host of the 2032 Olympics. Design a range of visual material to accompany the games.
Our goal for this project was to design for the audience and tourist. We wanted to get consumers excited for an otherworldly experience, and maintain an Olympics-style branding using clean, straightforward symbols and vector drawings. Furthermore, we imagined a language barrier for this project and chose to create a ‘Martian language’ to use alongside English, exploring aspects of designing for multiple languages.
“Mars 2032” is a branding system designed by Amber Ko, Ruby Pang, and Jessica Li. In this imaginary future scenario, we rose to the task of designing an identity for the 2032 Olympics, taking place on Mars. Through extensive research of existing Olympic branding, we designed an alien language, logo, brochure, and brand standards guide for the upcoming outer space event.