How would you communicate a message to over 5 million people?
Printed Matter
In one month, the NDP's Creative Department created multiple unique leaflets for 92 candidates in 5 languages. As the Junior Multilingual designer, I was predominantly responsible for working with Traditional and Simplified Chinese. By the end of the campaign, over four million collateral products had been designed, produced, and distributed to communities across British Columbia.
Two types of pamphlets, created using one design system and customized for each riding.
The NDP's platform — a 12-page document outlining their principal goals. Typeset in multiple languages, including Traditional Chinese.
Digital Outreach
In collaboration with the Digital department, I created a brand-new suite of social media templates. Fully customizable on Canva, intended to be used responsively at multiple dimensions for a wide variety of occasions.
Assorted square social media posts, fully editable for images and copy to be changed as needed.
Website graphics and livestream holding screens.
Rapid Response
Each day brings a new challenge. I created multiple highly-specific, quick-turnaround products to be used immediately during the campaign. Projects include signage for rallies, graphics for display during public announcements, and placeholder screens for a news segment.
